To provide flavor and tradition with high quality products derived from cacao, as well as represent and market brands from the grocery sector.


To be an innovative Mexican company, leader in the production of cacao, recognized for its distribution and commercialization of brands, with great international presence, backed by its people and committed to its social responsibilities.


  • Loyalty
  • Respect
  • Discipline
  • Humility
  • Solidarity
  • Honesty